When a Responsive Website Isn't Enough and It's Time for a Mobile App

You have a great responsive website. Customers use it, orders are coming in. So why should you invest thousands of euros in a mobile app? The answer is not always straightforward, but there are situations where an app is a "game-changer".

Web vs. App: What's the Difference?

The web is great for acquiring new customers through Google. It is universal and works everywhere. An app is a tool for keeping the customers you already have. It offers a better experience and features the web simply cannot reach.

When to Go for an App?

The first reason is offline mode. If your users need to work with data without an internet connection, field technicians and travelers being the obvious cases, the web will not cut it.

The second is phone hardware. GPS, camera, gyroscope, Bluetooth. The web gets limited access to these, an app gets full access.

Third are push notifications. "Your item has been shipped" or "We have a discount for you". Open rates on notifications beat email by a wide margin.

And the fourth is frequency. If a customer uses your service daily, whether that is banking, fitness, or social networks, an app beats typing a URL every time.

Real-World Example

Loyalty program. Cards in the wallet are a thing of the past. An app where the customer sees their points, discounts, and receives notifications about promotions builds loyalty much more effectively.

An app is not a replacement for a website. It is the next step in the evolution of your digital business.

Thinking about your own app? We will help you analyze if a mobile app is the right move for you, and then develop it for both iOS and Android. Check out our service.