SEO for E-shops – Why Organic Traffic is the Cheapest Marketing

PPC ads (Google Ads, Facebook Ads) are great for a quick start. But what happens when you stop paying? Traffic drops to zero. SEO (Search Engine Optimization) is a long run, but with the best return on investment (ROI).

Paid vs. Organic Traffic

• Paid: You pay for every click. Prices are rising, competition is growing.
• Organic: You don't pay for clicks. People find you because you have relevant content. It's "free" (except for the investment in content creation and technical SEO).

Technical SEO for E-shops

E-shops are specific for SEO. They have thousands of products, categories, and filters.

• Category Structure: Must be logical and shallow (max 3 clicks from the homepage).
• Filters: Watch out for duplicate content when filtering.
• Speed: Google loves fast e-shops.

Content is King (Even in E-shops)

Copying the description from the supplier is not enough.

• Unique Product Descriptions: Write for people, not robots.
• Blog: Write guides, reviews, comparisons. It helps capture people in the decision-making phase.
• FAQ: Answer customer questions directly on the page.

Your own e-shop with quality SEO is an asset that no one can take away from you. Unlike a profile on a Marketplace, where you are just a tenant.

Want to be at the top of Google? When building e-shops, we think about SEO from the first line of code. Get an e-shop that customers can easily find. Check out our service.