Why Organic Traffic is the Cheapest Marketing for Your E-shop

Paid campaigns can bring traffic quickly, but paid visits stop when the campaign stops. SEO is longer-term work on content, technology, and measurement. Its return depends on demand, competition, costs, and site quality, so evaluate it using your own data.

Paid vs. Organic Traffic

With paid traffic you pay for every click, and the price only climbs as more competitors bid against you. Organic costs nothing per click. People find you because your content is relevant. The "free" part has a catch, of course. You still pay for the content and for the technical SEO underneath it.

Technical SEO for E-shops

E-shops are their own animal. Thousands of products, categories, and filters. Your category structure has to be logical and shallow, no more than 3 clicks from the homepage. Filters are where duplicate content creeps in, so watch them. And speed decides a lot, because Google loves fast e-shops.

Content is King (Even in E-shops)

Copying the supplier's description is not enough. Write your own product descriptions, and write them for people rather than robots. Use the blog for guides, reviews and comparisons, which is how you catch people while they are still making up their minds. Answer customer questions right on the page in an FAQ.

Your own e-shop with quality SEO is an asset that no one can take away from you. Unlike a profile on a Marketplace, where you are just a tenant.

For an e-shop, set up an indexable structure, canonical URLs, and Search Console measurement. Then compare visibility, relevant traffic, and orders before and after a change. Check out our service.