Speed, Trust, and UX Are the Three Pillars of a Profitable E-shop

You can have the best product in the world, but if your e-shop fails in these three areas, you won't sell it.

1. Speed

We've already written about speed, but for e-shops, it's doubly important. Amazon found that every 100ms of delay costs them 1% of sales. A fast e-shop means more products viewed and a higher chance of purchase.

2. UX (User Experience)

The buying process must be "painless". Keep the cart clearly visible and let people edit it. Show the shipping cost as early as you can, so nothing surprises anyone at checkout. And don't force people to register before buying, offer guest checkout instead.

3. Trust

People are afraid to shop on unknown websites. Real customer ratings raise trust. A visible phone number and email address help too, as do an SSL certificate and the logos of secure payment providers like Visa and Mastercard. Keep your terms and conditions, GDPR notice, and return policy easy to find.

These three pillars are closely related. A fast and clear website looks trustworthy. And a trustworthy website sells.

If you are building an e-shop and want a hand with it, check out our service.