Comparisons
The decisions that come before a project

Every comparison also names the case where our answer is to do nothing, or to go to someone else. Without that it would be worth nothing to you.
- Decision brief
Custom software vs. off-the-shelf SaaS
Criteria, a table, and real numbers. When an off-the-shelf tool is enough, when your own pays off, and when the answer is to do nothing.
- Decision brief
In-house team vs. agency
The real cost of both routes, when a first in-house hire makes sense, when an external team does, and where the line sits.