Digital marketing
AI visibility and AI Overviews optimisation
Buyers increasingly ask ChatGPT or Perplexity instead of Google. The answer names two or three suppliers, and everyone else is simply absent from it. This is the work of being named.
Back to digital marketingWhat is in scope
- We find the questions your buyers ask, and who the models currently name.
- A site audit from a language model’s point of view, not only a crawler’s.
- Structured data for the company, the services, the people and the questions buyers actually ask.
- Pages that state one offer, its scope, its price and its evidence.
- An llms.txt file and a machine-readable company profile.
- Content written so a single sentence can be lifted and quoted.
- Monthly tracking of how often the models name you, and in what terms.
Price
1 200 € + VAT
A fixed price for the opening visibility audit. What follows, and in what order, comes out of it. Work after that is billed at 35 €/h + VAT.
Citations in AI answers shift week to week. Measurement runs continuously and the plan moves with it, because this is not a setting you switch on once.
Why we can do this
Rise.sk went through it on its own site. We publish llms.txt, a machine-readable profile at /api/ai/metadata, and structured data for every service. This is not theory borrowed from a blog post.
Where visibility gets measured
We track whether the company is named in the answer, not where a link sits in a list.
- ChatGPT and OpenAI search
- Perplexity
- Google AI Overviews and AI Mode
- Claude and Gemini
Proof
The rise.sk site is built exactly this way. The case study covers what we did to it and the reasoning behind it.
Open the Rise.sk case studyWhat people ask
- How long does it take?
- We cannot promise a date. Citations shift week to week and we do not yet have our own run of client measurements in this service. You get the first report after a month and can see where you stand.
- Is this just SEO?
- It overlaps, but no. SEO is about the order of links. Here the question is whether a model says your name inside an answer that has no ranking at all.
- What if the models describe us wrongly?
- That is the first thing the audit finds. Fixing it means changing the sources a model reads, because there is no complaint form to file anywhere.
- Can it be measured?
- Yes, against a fixed set of questions. What gets tracked is how often you are named and in what terms. No rank is promised, and no number of enquiries.